1Password has increased its Family plan price from $59.88 to $71.88 annually, with a 20% hike that affects users on March 27, 2026, or later. Existing subscribers can continue using the old rate until their next renewal cycle.
The pricing change is attributed to significant investments in new features, including AI-powered security tools and enhanced password management capabilities. These upgrades include automatic login saving, advanced Watchtower alerts, faster device setup processes, and proactive phishing prevention.
While some users may see these enhancements as valuable additions, others feel the price increase is steep for incremental changes rather than transformative breakthroughs. The revised pricing puts 1Password’s Family plan at a competitive level with Dashlane but widens the gap with budget alternatives like Bitwarden.
For users who need robust password security and are invested in 1Password’s ecosystem, the premium may be justified. However, new users or those with basic password storage needs might find better value elsewhere.
With the increase taking effect next March, users have over a year to evaluate whether the enhanced features justify the price hike or explore alternatives. Evaluating actual usage of advanced features is recommended before renewal, as cheaper options like Bitwarden may be suitable for basic needs.
Source: https://tbreak.com/1password-uae-price-increase-2026