A visit to the popular website Search Engine Land involves a multitude of cookies tracking user behavior. To understand how these cookies work, we’ve broken down some of the most common ones.
1. Marketo tracking cookie (400 days): This cookie links visitor behavior to email marketing campaigns, measuring campaign effectiveness.
2. Microsoft Bing cookie (390 days): Identifies unique web browsers visiting Microsoft sites, ensuring personalized experiences.
3. YouTube video cookie (Session): Tracks views on embedded videos and sets preferences for advertising.
4. OptinMonster cookies: Determines new vs returning visitors, holds page and referrer data, and tracks visitor journeys.
5. Google AdSense cookie (90 days): Analyzes user interaction with the website to generate analytical data.
6. TikTok tracking cookie (90 days): Measures performance of advertising campaigns and personalizes ads on TikTok.
7. Facebook Pixel cookie (90 days): Tracks visits across websites for targeted advertisements.
8. Microsoft Bing Ads cookies: Tracks users who have previously visited the site, engaging with previous visitors.
Other notable cookies include:
– LinkedIn cookies (30-365 days) tracking user behavior and engagement
– Google DoubleClick cookies (390 days) serving targeted ads based on previous website visits
These cookies are crucial in understanding how websites interact with their users, providing insights for improvement and personalization.
Source: https://searchengineland.com/youtube-ai-overviews-search-results-test-454595