Starbucks CEO Pivots to Enhance Customer Experience with Ceramic Mugs
Starbucks CEO Brian Niccol has focused on improving the customer experience by reintroducing ceramic mugs in stores. He mentioned this innovation three times during a recent earnings call, where the company reported a 4% decline in sales. Niccol aims to make Starbucks more inviting for customers, especially those who enjoy hanging out or working in … Read more