Is $8 Million Worth the Squeeze for Super Bowl Ads?
A handful of new and established brands, including HexClad, Häagen-Dazs, Duracell, and MSC Cruises, are shelling out big bucks to air their ads during this Sunday’s Super Bowl. The hefty price tag? A whopping $8 million for a 30-second spot. HexClad co-founder and CEO Daniel Winer says the cost is “frighteningly expensive” even for large … Read more