Luxury Goods Fly Off Shelves at Costco
Costco Chairman Tony James reveals that the retailer’s success lies in offering high-end luxury items to affluent customers. Unlike many retailers who cater to budget-conscious consumers, James says that “affluent people love a good deal.” He mentions Rolex watches, Dom Perignon champagne, and 10-karat diamonds as examples of premium products that fly off the shelves. … Read more