Digital Media Gains on Traditional TV Platforms
Digital-first media companies continue to outpace traditional TV-based media, according to Nielsen’s latest measurement. In July, YouTube led the pack with a 13.4% share, up 10.4% from last year. Netflix took third place with an 8.8% share, growing by 215,000 viewers and outperforming all other platforms in terms of average minute audience gains. Roku Channel … Read more