The final of the 4 Nations Face-Off performed exceptionally well, drawing an average audience of 9.3 million viewers in the US – a record high for any NHL game in the country. This impressive turnout boosts hopes that hockey is experiencing a resurgence.
With this success, the NHL faces the challenge of transferring fresh interest to its regular season and postseason events. Meanwhile, other sports must find ways to boost their own all-star exhibitions.
The league should consider expanding the 4 Nations Face-Off to an annual event with more teams, or even shrinking the regular season and increasing profile through international competitions.
While a similar concept exists in the NBA and MLB, the NFL lacks a feasible alternative. The NHL’s quick response to the post-Super Bowl lull with this winning event cannot be ignored.
Source: https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/4-nations-face-off-final-performs-better-than-any-nhl-game-ever