As the retail industry continues to evolve, market research firm EMARKETER has released its forecast for retail in 2025. The top trends that will shape the industry include:
Innovative companies combining generative and predictive AI to stimulate business growth.
Artificial intelligence is becoming increasingly prominent in retail, with retailers leveraging both generative and predictive AI to make faster, more informed decisions. This technology will enable businesses to unlock revenue growth by reducing customer churn, identifying new business opportunities, and forecasting demand.
Chinese apps like TikTok disrupting the e-commerce space, but growth may be hindered due to policies and privacy concerns.
Despite their popularity, Chinese retailers such as Shein and Temu face significant challenges in the US market. The US government has imposed restrictions on these companies due to security and data privacy concerns, which could slow their momentum.
Retailers creating more exclusive content for consumers with in-house production studios.
To connect with consumers quickly and effectively, retailers are investing in exclusive content. Companies like Ulta Beauty, Chick-fil-A, and Starbucks have launched their own production studios to deliver high-quality video content for their products. This trend is expected to continue in 2025, with more brands starting production studios to create episodic content and daily games.
Technology will continue to impact the retail industry, pushing the boundaries of traditional sales and e-commerce.
The rise of technology has transformed the retail landscape, with online shopping becoming increasingly popular. Retailers must stay ahead of the curve by investing in digital technologies and adapting their business models to meet changing consumer demands.
Source: https://www.businessinsider.com/the-biggest-retail-trends-in-2025-2024-12