The live-action introduction to the new DC Universe kicked off with a massive success, according to James Gunn. The filmmaker announced on social media that the “Superman” teaser trailer garnered over 250 million views in its first day, making it the most viewed and talked about trailer in history for both DC and Warner Bros.
Gunn attributed the record-breaking success to fan engagement, stating “thank you!” for their excitement. He also praised the movie’s ability to blend Superman mythology with a grounded approach, which he hopes will be a key aspect of the film.
In contrast, other highly anticipated trailers launched this year had lower viewership numbers. The “Joker: Folie à Deux” trailer, for example, received 167 million views in its first day, while “Inside Out 2” trailed behind with 157 million views. Marvel’s “Deadpool and Wolverine” trailer still holds the record for biggest trailer launch of all time with 365 million views.
The “Superman” teaser provided a glimpse into the new DC Universe, featuring David Corenswet as Superman, Nicholas Hoult as Lex Luthor, and various other heroes like Krypto the Superdog, Hawkgirl, Green Lantern Guy Gardner, Mister Terrific, and Metamorpho. It also previewed the romance between Superman and Lois Lane.
Gunn’s “Superman” is set to open in theaters on July 11 from Warner Bros.
Source: https://variety.com/2024/film/news/superman-trailer-views-most-watched-warner-bros-dc-history-1236256816