Colin Kelce’s podcast “Not Gonna Lie” has taken the top spot on Spotify and Apple podcasts, reflecting a shift towards more “mom stuff” content among listeners. In 2023, Joe Rogan held the most popular podcast in the US, with his interviews reaching tens of millions of listeners, mostly young men.
Kelce’s show focuses on relatable topics, often incorporating four-letter words, which resonates with her audience. She stated, “I’m focused on putting out content that people like to consume,” prioritizing engagement over controversy.
This change in popularity is significant, as it marks a shift away from traditional male-dominated comedy shows. Kelce’s success showcases the growing demand for more relatable and inclusive content, particularly among women and younger listeners.
Source: https://www.axios.com/2024/12/20/kylie-kelce-podcast-joe-rogan