Coca Cola has introduced yellow caps on its bottles, sparking speculation about a potential branding change. However, the answer is simple – it’s all about catering to Jewish consumers during Passover.
Passover, a significant holiday in the Jewish calendar, commemorates the Israelites’ liberation from slavery in Egypt. During this week-long celebration, many traditional foods and products are off-limits due to dietary restrictions known as kosher laws.
Coca Cola has produced a special version of its drink without corn syrup, making it suitable for Passover consumption. The yellow cap on these bottles serves as a visual indicator that they are certified kosher for Passover. This move allows Jewish fans to enjoy the beverage during the holiday period.
Interestingly, not all Coca Cola products meet kosher standards, even outside of Passover. Other brands and products have specific guidelines to follow, with some being labeled as “treyf” – meaning non-kosher or prohibited.
The introduction of yellow caps on Coca Cola bottles is a testament to the company’s commitment to catering to diverse consumer needs. With Passover around the corner, this move ensures that Jewish fans can easily find and purchase kosher-friendly products.
Source: https://www.yahoo.com/lifestyle/means-coca-cola-bottles-yellow-152544186.html