As financial scams continue to rise during the holiday season, it’s essential to stay vigilant and proactive in protecting yourself from digital deception. Banks are investing heavily in advanced security features, but scammers are also leveraging these technologies to target consumers.
A recent study by Social Catfish has identified four major AI-enhanced scams targeting holiday shoppers. Here are some tips to help you avoid falling victim:
1. Romance Scams
Scammers use AI face-swapping technology for video chats, making it harder to verify identities. Be cautious and use reverse image search to check if someone’s identity matches their claimed one.
2. Fake Stores with AI Chatbots
Fraudulent websites mimic legitimate retailers, using AI chatbots to appear authentic. Verify website URLs by checking the “Macys.com” vs. “Maceys.com” example.
3. Deepfake Marketing Scams
Watch out for unnatural elements in promotional videos and warning signs like mismatched audio or frozen facial expressions. Be cautious of artificial videos promoting fake deals featuring public figures.
4. Urgent Investment Schemes
Be wary of time-sensitive investment opportunities promising guaranteed returns, and research thoroughly before investing. Consult financial advisers to ensure you’re making informed decisions.
To stay safe, take advantage of your bank’s security features, remain informed about emerging scams, and exercise caution when using digital payment platforms.
Source: https://eu.delawareonline.com/story/news/crime/2024/12/23/how-to-spot-deepfakes-ai-scams-digital-fraud-during-the-holiday-season/77152741007