Google’s Data Purge: What You Need to Know to Save Yours

Google is implementing a data-deletion purge across various services, including Gmail, Google Photos, and Google Maps. This move aims to improve security by relocating location history data from cloud servers to on-device storage, benefiting from improved smartphone security protections.

Users of Google Maps will receive emails warning them that their Timeline data will be deleted in 2025, with exact deadlines varying depending on the user’s account. To save this data, users need to download the Google Maps app and move their location history data to it. A popup notification informs users about the change and provides a step-by-step guide.

Gmail and Google Photos data are also at risk of deletion under Google’s new inactive account policy. Accounts with inactivity for at least two years will be deleted, along with stored data. To avoid this, users must log into their accounts regularly or meet specific activity requirements, such as sending an email or using Google Search.

In the event of forgetting a password or compromised account, users can recover their account by following these steps: head to the Google Account recovery process page and enter their phone number or recovery email. If forgotten credentials are known, use them; otherwise, try alternative numbers and addresses. The Advanced Protection Program may complicate this process for some users.

To manage multiple Google accounts on a single device without data deletion risks, follow these four simple steps: add an account by left-clicking the top-right avatar and selecting “add account.” Enable two-factor authentication or use passkeys to secure all accounts. Regularly switch between accounts to maintain activity and prevent deletion.

By following these guidelines and taking proactive measures, users can safeguard their Google data during this period of transition.

Source: https://www.forbes.com/sites/daveywinder/2024/12/26/google-user-data-purge-warning-confirmed-what-you-need-to-know