Shares of companies linked to the popular series plummeted following a less-than-stellar premiere on Netflix.
Shares dropped sharply after the second season’s debut, with Artist United Inc., where actor Lee Jung-jae holds a stake, losing up to 30% value. Other related firms, such as Wysiwyg Studios Co. and Dexter Studios Co., experienced similar declines of 25% and 24%, respectively.
Source: https://www.bloomberg.com/news/articles/2024-12-27/-squid-game-stocks-tank-in-korea-on-netflix-new-season-letdown