Honda, Nissan, and Mitsubishi are set to join forces under a single holding company, aiming to tackle the mounting competition in the global auto market. The strategic alliance, finalized by August 2026, will make the trio the world’s third-largest automaker.
The merger will unite the three brands’ vehicle platforms, production lines, and parts sourcing to reduce costs and accelerate new model launches. Collaborative R&D efforts will focus on zero-emissions technologies and autonomous driving capabilities to stay competitive with industry leaders like Tesla and BYD.
While Honda and Nissan will maintain their independent brand operations, Mitsubishi will play a crucial role in the group’s plans. The partnership aims to advance EV technology, reduce costs, and enhance global competitiveness.
However, challenges remain, particularly in scaling their EV portfolios and improving market presence in China. Despite this, both Honda and Nissan enjoy strong sales in the US, offering a foundation for growth under the merger.
Honda Director Toshihiro Mibe emphasized that brand identity will remain distinct during the integration process, while Nissan CEO Makoto Uchida expressed optimism about creating innovative products and elevating customer experiences.
The partnership is expected to create significant changes in the automotive landscape, with Mitsubishi becoming an essential part of the group’s plans.
Source: https://trak.in/stories/honda-nissan-mitsubishi-merge-to-become-worlds-3rd-biggest-car-manufacturer