Meta is planning to deploy millions of generative AI characters across its platforms, posing as actual users, in an effort to boost engagement and usage. The move aims to integrate AI chatbots into every aspect of the apps, generating content, sharing updates, and interacting with users.
The plan was revealed by Meta’s VP of product for gen AI, Connor Hayes, who stated that AIs will exist on platforms like Facebook and Instagram, having bios, profile pictures, and the ability to generate and share content powered by AI. This approach is in line with CEO Mark Zuckerberg’s vision of using AI to change every part of what Meta does.
The integration of AI bots may seem concerning, but experts believe it could lead to increased engagement for creators. Currently, social media algorithms prioritize showing users content similar to what they already engage with, making it difficult for creators to grow their following. By leveraging AI-generated content and artificially-inflated follower numbers, Meta hopes to make its platforms more appealing.
While critics argue that this approach is manipulative, many users may still appreciate the extra engagement and interactions from AI bots. These bots can provide value by serving as a sounding board for ideas and offering alternative perspectives on updates. However, this strategy will also impact influencers and brands looking to partner with creators who have genuine following.
Ultimately, Meta’s plan relies on users being willing to accept artificially generated content in exchange for increased engagement and interactions. If the numbers support this approach, it may prove to be a winning strategy for the company.
Source: https://www.socialmediatoday.com/news/Meta-ai-bot-plan-boost-engagement-facebook-instagram/736242