The 2024 NFL regular season concluded with a record-breaking viewership for the Vikings-Lions game on NBC and Peacock. The all-important matchup drew an average of 28.5 million viewers, surpassing the previous third-largest Sunday Night Football audience ever.
This number trails only two other games: the 2012 Washington-Dallas finale (30.5 million) and the 2024 season opener between Ravens and Chiefs (29.2 million). The Vikings-Lions game outperformed last year’s regular-season finale by 24 percent, indicating a significant increase in interest.
The recent viewership milestone is also expected to be the most-watched primetime show since the start of the season. As the postseason progresses, expectations rise, culminating in the annual nine-figure audience for Super Bowl, which will likely surpass the record-breaking viewership seen so far this year.
Source: https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/vikings-lions-attracts-28-5-million-for-last-game-of-regular-season