Samsung is set to announce its next generation of smartphones and premium AI innovations at an Unpacked event in San Jose on January 22. The company promises a “next big leap” in mobile AI experiences, with devices that will be more natural and intuitive.
The event will be streamed live globally and marks the debut of the new Galaxy S series, which is expected to include the flagship S25 Ultra. Samsung is also offering pre-orders with incentives, including a $50 credit towards the purchase of a new device and a chance to win a $5,000 gift card for those who place an order before January 22.
Last year’s Galaxy S24 series was notable for its firsts, including HDR photo upload to Instagram and support for the Snapdragon 8 Gen 3 platform. However, similar features were added to other smartphones soon after, and Samsung’s generative AI left room for improvement. The new S25 Ultra is expected to address these shortcomings and make a significant impact on the smartphone market.
Samsung’s Unpacked event promises to be a major announcement for the company, with the S25 Ultra potentially being the most important smartphone launch in years.
Source: https://petapixel.com/2025/01/06/samsung-will-unveil-the-next-galaxy-smartphones-on-january-22