The NFL’s wild card weekend is expected to break viewership records, with several high-stakes games lined up for the big stage. Last year’s wild card weekend averaged 31.4 million viewers, a milestone that surpassed the previous highest opening postseason window since 2016.
This year’s lineup includes several exciting matchups, including Green Bay Packers vs Philadelphia Eagles, Minnesota Vikings vs Los Angeles Rams, and Denver Broncos vs Buffalo Bills. The Packers-Eagles game is particularly promising, with star running back Saquon Barkley set to lead his team into battle.
Amazon Prime Video has seen significant success with its NFL coverage this season, averaging 14.23 million viewers for its Thursday Night Football games. Netflix also made a strong showing in the recent Christmas games, drawing an average of 31.3 million global viewers for the Baltimore Ravens-Texans matchup.
The NFL’s growing popularity is evident in its streaming numbers, with Amazon Prime Video and Netflix both reporting impressive audiences. The streamer’s NFL audience had a median age of 49.0 years, nearly seven years younger than the average median age of viewers watching the NFL on linear TV.
The upcoming wild card weekend has the potential to break records, with several high-profile games set to draw large audiences. Fans can look forward to an exciting and unpredictable ride as these teams battle it out for a spot in the playoffs.
Source: https://www.nytimes.com/athletic/6034017/2025/01/07/most-watchable-nfl-wild-card-games