Macy’s is closing nine locations in California as part of its plan to shut down 150 underperforming stores nationwide over the next three years. Most of these closures are expected to happen in the first quarter of 2025, according to a January news release.
The retailer is investing $350 million in 350 new stores by 2026 to return to “sustainable” profit levels. CEO Tony Spring attributes this move to improving customer experiences through better product offerings and service.
However, some locations have been struggling in recent years. Customers have complained about an empty and understaffed shopping environment at the Corte Madera store, with a 2.3-star rating on Yelp due to issues with employee behavior and lack of quality products. The NewPark Mall location also received negative reviews for being understaffed and having “aggressive” employees.
The closures are part of Macy’s efforts to reinvigorate relationships with customers and address declining sales. With the flagship store in San Francisco’s Union Square not included in the recent list, Spring acknowledged that closing a store is never easy but said customers have been responding positively to changes.
Source: https://www.sfgate.com/local/article/2-bay-area-macys-closing-2025-20027661.php