As the US ban on TikTok nears implementation, a growing number of American users are turning to Xiaohongshu, known as RedNote in China. The trend, driven by Gen Z youth, has resulted in significant increases in downloads, with US users now 30 times more active than last year and 20-fold more engaged over the previous week. RedNote has surged to the top of Apple and Google Play US app store charts, further cementing its position as a popular alternative.
Source: https://www.bloomberg.com/opinion/articles/2025-01-16