Walmart’s brand refresh, unveiled after 20 years, has sparked a mixed reaction from the design community. The retail giant partnered with design house Jones Knowles Ritchie to introduce a new logo and color scheme, as well as updated typography.
The changes aim to make the brand feel bolder and fresher, but critics have pointed out that they are minor updates that don’t alter the essence of the brand. However, many designers and branding experts have praised the refresh, saying it’s a solid attempt to fit the brand into modern social media.
Design press has been enthusiastic about the change, with some editors describing it as “the truest definition of a glow up.” The new color scheme is particularly noted for its boldness, while the updated typography adds impact.
While some have poked fun at the refresh on social media, others have taken to Instagram to poke good-natured shade at Walmart’s efforts. Even the company itself has joined in on the memes, joking about a potential future with an increasingly thick logo.
Despite the initial skepticism, the brand refresh seems to have achieved its goal of getting people talking. As one journalist noted, millions of people have typed the word “Walmart” approximately 3.6 billion times over the past four days. For Walmart, this is undoubtedly a positive outcome.
Source: https://www.creativebloq.com/design/branding