Samsung will unveil its flagship Galaxy AI software at the upcoming Galaxy Unpacked event, positioning the company to define the future of mobile artificial intelligence. The launch marks a significant shift in the market, as competitors like Apple struggle to catch up on AI development.
Unlike Google’s Pixel 8 series, which kicked off the AI-powered smartphone revolution in October 2023, Samsung introduced its Galaxy AI software alongside the Galaxy S24 family in 2024. This move brought AI to the mainstream consumer and drove sales. Kantar Research found that nearly 1 in 4 consumers purchased a Galaxy S24 handset due to its AI capabilities.
Samsung is now expected to announce a major update to its Galaxy AI at the upcoming event, with 2025 being crucial for the company’s AI decisions. As the leader in the global market, Samsung’s AI choices will set industry standards. Unlike Apple’s struggling AI platform, Samsung is poised to shape the future of mobile AI.
Other manufacturers have also joined the AI space, but Samsung has a chance to extend its lead and influence how AI will be integrated into smartphones. The company’s small print in 2024 warned that fees may apply to certain AI features by the end of 2025, potentially opening the door for other hardware manufacturers to charge for “AI as a Service.”
With the launch of the Galaxy S25 family, Samsung can take a significant leap forward in defining the direction of mobile AI. The company’s early mover advantage has paid off in 2024, and now it’s poised to make a material impact on how AI is accepted, integrated, and priced for consumers.
Source: https://www.forbes.com/sites/ewanspence/2025/01/18/samsung-galaxy-s25-ultra-success-market-share-subscription-galaxy-ai