AMD is reportedly struggling to determine the pricing for its upcoming RX 9070 graphics card, following Nvidia’s recent launch of the RTX 5000 GPU series. The company needs to make a decision on the pricing soon, as rumors and speculation continue to swirl around the RDNA 4 technology.
According to sources, AMD’s original prices were too high compared to what Nvidia announced for its next-gen Blackwell graphics cards. This has led to difficulties in reiterating the price and balancing it with what retail partners already paid for the RDNA 4 products.
The situation is becoming increasingly critical, as the RX 9070 launch seems to be stuck in limbo. Multiple sightings of the graphics card at retailers suggest that the pieces are falling into place, but Nvidia’s Blackwell pricing has thrown a wrench into AMD’s plans.
AMD’s decision on the pricing needs to be made swiftly, as this will have a significant impact on the market and consumer expectations. The company cannot afford to let the rumors continue to simmer and bubble for too long.
In related news, sources suggest that the RX 9070 XT model could retail at around $599 in the US, while the standard RX 9070 might be priced at $499. These prices would put AMD’s RDNA 4 cards in direct competition with Nvidia’s RTX 5070 and 5070 Ti models.
The situation is still shrouded in uncertainty, but one thing is clear: AMD needs to take decisive action to address the pricing concerns before the RX 9070 launch.
Source: https://www.techradar.com/computing/gpu/rumor-has-it-amds-feeling-the-heat-from-nvidias-rtx-5000-gpu-launch-prices-but-a-decision-on-rx-9070-pricing-must-be-made-soon