Pozalabs Partners with Samsung, Google, and SM Entertainment for Immersive Aespa Spatial Audio Experience at CES 2025

K-pop girl group aespa’s spatial audio remastered content is being showcased at CES 2025 by artificial intelligence music startup Pozalabs, in collaboration with Samsung Electronics, Google, and SM Entertainment. The project utilizes the Eclipsa Audio technology to offer a unique and immersive sound experience.

Pozalabs has partnered with these companies to provide an on-site experience of its 3D audio model and formats (IAMF) technology, which adds a new dimension to aespa’s existing content. This is a significant milestone for Pozalabs as it aims to improve the music industry through AI-powered solutions.

Taehyun Kim, Pozalabs’ chief strategy officer, stated that the collaboration represents a major milestone in scaling spatial audio technology to global platforms and validating its value for next-generation content. The company has also confirmed the potential for content creation using AI music and spatial audio technology.

Eclipsa Audio is the brand name for the IAMF technology developed by Samsung Research and Google, creating a three-dimensional audio environment that enhances the listening experience across various devices. Pozalabs’ participation in CES 2025 is important for the 3D audio industry, as it aligns with YouTube’s recent announcement to introduce IAMF technology across its platform.

Pozalabs is committed to expanding the reach of spatial audio technology across global platforms, working closely with partners to create new opportunities for artists and content creators. The company has a mission to “Spread the joy of music with AI” and a vision to “Ignite your creativity.”

For more information about Pozalabs and its participation in CES 2025, please visit www.pozalabs.com.

Source: https://finance.yahoo.com/news/pozalabs-unveils-immersive-3d-audio-021100059.html