The Rams-Eagles playoff game shattered records, attracting an average audience of 37.8 million viewers. This marks the fourth-largest divisional round audience for NBC since 1988, but falls short of last year’s record-breaking 40.4 million viewers. The NFL’s overall viewership has decreased compared to last season, with Saturday afternoon audiences dropping from 32.3 million to 32.7 million and Saturday night viewership declining from 37.5 million to 33.6 million.
Through three games of the 2024 divisional round, the total average audience stands at 34.7 million, a decrease from last year’s 36.7 million. The final game of the round will be crucial in determining this season’s viewership totals. With Sunday night’s Ravens-Bills matchup needing to draw 55.9 million viewers to reach a per-game average of 40 million, the pressure is on for NBC and NFL fans alike to tune in.
Source: https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/rams-eagles-playoff-game-generates-37-8-million-viewers