Samsung is gearing up for a big launch event, touting the Galaxy S25 series as revolutionary. But with software features taking center stage and hardware advancements becoming less crucial, can we really get excited about these phones? The company’s enthusiasm seems out of touch with the current state of mobile innovation.
In recent years, Apple has shifted its focus to software updates, such as the iPhone 16’s “Glowed Up” campaign. However, when the new features were ready, they didn’t exactly impress. Google, too, has prioritized software improvements in its Pixel series, with a growing emphasis on AI and camera capabilities.
The industry’s obsession with launch events may be a result of yesteryear’s focus on hardware advancements. Now, it seems like less is more. Are Samsung’s new features truly game-changers, or are we just going through the motions? Only time will tell if the Galaxy S25 series lives up to its hype.
Source: https://www.theverge.com/2025/1/21/24346017/samsung-galaxy-unpacked-s25