Due to the complexity of the advertising ecosystem, companies like NBCUniversal often use multiple vendors for different campaigns. While they provide a list of potential partners, a smaller selection is typically used on specific websites. This article explains how these partnerships work and the importance of understanding cookie usage.
To manage this process, NBCUniversal collects information from your device through various data points such as device identifiers, IP addresses, and browser types. These details help personalize content, deliver ads, and track online activity for marketing purposes. Consent is required to use this information, which can be granted by clicking the “I Accept” button.
Additionally, essential cookies are used to ensure site security and prevent fraud. Visitors can manage their preferences at any time via the “Cookie Preferences” link in the footer or through app settings. For more detailed information about partners or cookie settings, please visit the Cookie Notice and Privacy Policy section on NBCUniversal’s website.
Source: https://www.cnbc.com/2025/01/29/fed-decision-heres-whats-different-in-the-january-2024-statement.html