Elon Musk’s company X has added seven more advertisers to a lawsuit claiming they conspired to boycott the platform following his takeover. The amended complaint, filed in Texas court, names Nestlé, Abbott Laboratories, Colgate, Lego, Pinterest, Tyson Foods, and Shell as defendants.
X alleges that members of the Global Alliance for Responsible Media (GARM), a now-defunct initiative from the advertiser trade body World Federation of Advertisers (WFA), illegally conspired to withhold billions in advertising revenue. The WFA has previously said it planned to contest the suit and was confident in its adherence to competition law.
X claims that GARM’s boycott, which allegedly began after Musk’s $44 billion acquisition of Twitter in October 2022, hurt X’s competitiveness in digital advertising. The company is seeking trebled compensatory damages and injunctive relief for what it claims are violations of US antitrust laws.
Source: https://www.businessinsider.com/elon-musk-x-adds-more-advertisers-to-antitrust-lawsuit-2025-2