The “No Buy Challenge” is trending online, particularly in the US, as millions take part. The challenge involves reducing or eliminating spending for a set period. Google reports a 40% increase in searches for “no buy challenge” and a significant rise in “no spend challenge” searches.
Millions of people are feeling financially strained, but this trend has become a competitive game. Participants boast about not shopping during the challenge, sparking conversations about frugality and financial discipline.
Source: https://www.thetimes.com/life-style/fashion/article/no-buy-year-fashion-habit-trend-658ddf58s