MicroStrategy Inc., a publicly traded business intelligence company, has announced a brand simplification and renamed its company to “Strategy.” The new name reflects the company’s focus on its role as the world’s first and largest Bitcoin Treasury Company. Strategy will retain its position as a Nasdaq 100 stock and continue to offer industry-leading AI-powered business intelligence software.
The new logo features a stylized “B” symbolizing the company’s commitment to Bitcoin, while orange represents energy, intelligence, and Bitcoin. The brand change is seen as a natural evolution of the company, highlighting its focus on strategic decision-making and innovation.
Strategy’s CEO, Phong Le, stated that the new name embodies the universal appeal of the company and conveys the value it brings to shareholders, customers, partners, and employees. The company plans to announce Earnings today after market close at 4 PM EST.
As a Bitcoin Treasury Company, Strategy accumulates bitcoin using proceeds from equity and debt financings, as well as cash flows from operations. This allows investors to gain varying degrees of economic exposure to bitcoin through securities such as equity and fixed-income instruments. The company also offers advanced AI-powered enterprise analytics software under the Intelligence Everywhere platform.
With its commitment to operational excellence, strategic bitcoin reserve, and technological innovation, Strategy aims to position itself as a leader in both the digital asset and enterprise analytics sectors, offering opportunities for long-term value creation.
Source: https://www.businesswire.com/news/home/20250205834633/en/MicroStrategy-is-Now-Strategy