Trump Tech Firm Unveils Bitcoin-Focused Investment Platform

President Donald Trump’s tech company, Trump Media & Technology Group (TMTG), has registered trademarks for six investment vehicles that will invest in Bitcoin and other sectors. The company plans to launch its fintech platform, Truth.Fi, which aims to invest in companies deemed aligned with conservative politics.

Truth.Fi includes a series of exchange-traded funds (ETFs) and separately managed accounts (SMAs), covering areas such as U.S. energy independence, the manufacturing sector, and cryptocurrencies like Bitcoin. The platform’s CEO, Devin Nunes, stated that TMTG will continue to fine-tune its offerings to cater to investors who support “America First principles.”

The company has partnered with Yorkville Advisors, a New Jersey-based investment shop, which will act as its Registered Investment Advisor. TMTG has invested up to $250 million in Truth.Fi and expects the platform to launch in 2025.

This move by TMTG comes as Trump and other Republican leaders criticize major financial institutions for refusing to do business with conservatives. The company’s involvement in fintech signals its intention to become a player in retail investing, similar to popular apps like Robinhood.

Source: https://fortune.com/2025/02/06/trump-media-truthfi-fintech-crypto-bitcoin-etf-investing-finance