Carl’s Jr. has brought back its iconic “Burger Girl” campaign, featuring model Alix Earle in revealing attire, marking a significant shift from the brand’s more subdued approach in recent years. The move is seen as a return to form for the fast-food chain, which previously featured high-profile models like Paris Hilton and Kate Upton in its advertisements. With Earle joining the ranks of previous “Burger Girl” stars, Carl’s Jr. is signaling that it’s back on track with its bold marketing strategy, one that prioritizes sex appeal and attention-grabbing visuals to sell burgers.
Source: https://www.outkick.com/culture/carls-jr-bringing-back-controversial-sexy-burger-girl-she-has-massive-shorts-fill