Apple has reportedly stopped developing its augmented reality (AR) smart glasses, marking a significant shift in the company’s focus towards artificial intelligence (AI). Despite abandoning AR, Apple will continue to support its $3,500 Vision Pro, which was introduced just over a year ago. The company is banking on gaining traction with enterprises and hopes that Siri, its AI-powered assistant, will become more useful in the future.
Meanwhile, major tech companies like Google, Meta, and TikTok are exploring AI-driven audio synthesis technologies, including music generation startups like Riffusion. This startup has launched a free web platform enabling users to create original music using their AI model, Fuzz.
Other notable developments include a global treasure hunt within Zynga’s puzzle RPG, Game of Thrones: Legends, powered by Google Maps, and the emergence of cinematic AI in Hollywood, where studios are grappling with concerns about the use of artificial intelligence in filmmaking. OpenAI’s Sora Filmmaking Tool has been met with resistance from studios due to financial and regulatory concerns.
As the tech industry continues to evolve, it’s clear that AI is becoming a key focus area for companies like Apple, Google, and Meta. While AR smart glasses may not be on the horizon, their potential in terms of AI-driven applications remains significant.
Source: https://www.forbes.com/sites/charliefink/2025/02/06/apple-kills-ar-glasses-hello-alexa-ai-reality-labs-reality-more-cinematic-ai