Starbucks is surprising its loyal customers with a rare perk on the day after the Super Bowl: free coffee. Members of the Starbucks Rewards loyalty program can activate a coupon in the app to get one free, 12-ounce hot or iced coffee.
The move comes as part of broader changes CEO Brian Niccol is rolling out at the company. Commercials aired Sunday before and after the Super Bowl promotion on Fox, highlighting the efforts to boost customer experience and streamline operations. These include personalizing cups with messages like “hello again” for regulars and reimagining store vibes with condiment bars and free drink refills.
In coming months, Niccol plans to slash 30% of Starbucks’ menu to simplify its offerings and improve wait times. This follows a shift in the company’s focus from offering frequent deals and giveaways to boosting profits. The one-day free coffee promotion is a unique gesture to keep customers engaged before these changes take effect.
Source: https://edition.cnn.com/2025/02/10/food/starbucks-free-coffee-deal/index.html