Apple is reportedly set to unveil an updated version of its Vision Pro headset, and speculation is rife about potential price reductions. The current starting price of $3,499 may be a barrier for many consumers. However, with Apple’s history of justifying premium prices by citing the value of future technology, it remains to be seen whether a price cut will materialize.
One possibility is that Apple will introduce a lower-cost version in the near future. This would address concerns about affordability and accessibility. Another option could be an adjustment to pricing at current tiers, such as doubling storage options, without necessarily reducing the overall price point.
Apple has a history of revising its pricing strategy when launching new products. For example, the original iPhone was discounted by $200 shortly after its release. While it’s uncertain whether Apple will follow suit with the Vision Pro, any move to reduce prices would be welcome news for potential customers.
With inventory not currently constrained, there is more room for flexibility in pricing strategies. Nonetheless, a price update on Friday remains a possibility worth considering.
Source: https://9to5mac.com/2025/02/12/apple-could-soon-address-the-biggest-flaw-in-its-boldest-product-bet