Apple has resumed advertising on Twitter, reversing its decision to halt campaigns in 2023 due to concerns over far-right content and Elon Musk’s responses. The company initially stopped ads after Musk criticized an antisemitic tweet on the platform. However, a recent report indicated Apple was considering reviving ad campaigns on X, and it appears they have done so for now.
Major brands like Disney, Coca-Cola, Sony, IBM, Comcast, and others have paused advertising on Twitter at some point, but many have cautiously returned since. The decision to resume ads may be driven by the perception that the brand safety risk associated with far-right content has decreased compared to the political and legal risks of offending Musk.
Source: https://boingboing.net/2025/02/13/apple-resumes-advertising-on-twitter.html