The first British coffee house opened its doors in Oxford in 1650, marking the beginning of a centuries-long journey for the beverage that has become an integral part of our daily lives. From the basic, bitter drink it was in Jacob’s time to the sophisticated concoctions we know today, coffee has undergone significant transformations.
Fast forward to 2025, and coffee is ubiquitous, with high street chains dominating the market. However, drinking coffee has become a social minefield, especially for those who care about personal branding. The rise of trendy coffee drinks like the flat white and latte led to a decline in their popularity, making way for newer variants.
One such drink gaining traction is the long black, which originated in Australia or New Zealand. With its higher proportion of espresso than a latte and less froth than a cappuccino, it has become London’s fifth most popular coffee order, accounting for 9% of sales. As its popularity grows, so does the expectation that it will soon be adopted by independent coffee shops worldwide.
The long black is made by pouring an espresso into hot water, preserving the crema and offering a strong blast of flavor. While some might find it special, others may see it as just another variation on a theme. After all, many of us grew up with coffee made from pouring hot water over grounds in a cone, which has seen a resurgence in hip coffee shops.
Despite its growing popularity, the long black is a return to a more traditional form of coffee-making. In contrast, modern coffee trends are characterized by their back-to-the-future approach, emphasizing the search for perfection and unique experiences. As consumers become increasingly aware of fair trade practices, some might view the long black as a more authentic alternative.
In conclusion, the rise of the long black marks a shift in coffee culture, with its rich history and traditional methods gaining traction among coffee enthusiasts. While it may not be revolutionary, the long black is a nostalgic reminder of the past, appealing to those who crave a more genuine coffee experience.
Source: https://www.theguardian.com/food/2025/feb/09/flat-whites-or-long-blacks-what-our-changing-coffee-tastes-say-about-us