Meghan Markle has announced a revamp of her lifestyle brand, previously known as American Riviera Orchard (ARO), with a new name and logo. The brand is set to relaunch alongside her upcoming Netflix show, With Love, Meghan.
Markle revealed that she initially chose the name ARO due to its connection to her neighborhood in Santa Barbara, but it limited her product offerings. She had secured the new name ‘As Ever’ in 2022 and plans to share more products with customers in the coming months.
The brand’s website has been updated with a photo of Markle’s daughter Lilibet, featuring a palm tree flanked by two hummingbirds in its logo. The new logo features a palm tree similar to the one used in Porreres, Mallorca, sparking controversy over possible cultural appropriation or theft.
Markle promised that As Ever will continue to include fruit preserves and other products she loves, but details remain vague. Fans can look forward to finding out more when the brand launches alongside Markle’s Netflix show in March.
The revamp is a significant change for Markle, who had partnered with Netflix not only on her show but also on her business.
Source: https://www.thecut.com/article/meghan-markle-new-as-ever-lifestyle-brand.html