Elon Musk, the billionaire entrepreneur, has brought his children to high-profile events, including a meeting with Indian Prime Minister Narendra Modi, sparking controversy and concern over his parenting methods.
Three of Musk’s young children were in attendance, and they received gifts from Modi. However, some argue that this is not genuine parenting but rather a PR strategy to humanize Musk and distract from his actions as a businessman and politician.
Musk’s four-year-old son X Æ A-Xii was spotted at the press conference with Trump in the Oval Office. While watching Paw Patrol, he appeared to say “I want you to shush your mouth” to Trump. This moment has raised eyebrows about Musk’s parenting style, which some claim is self-serving.
Grimes, Musk’s partner and mother of X, has expressed concerns over her son being in public. She has stated that he should not be in public like this. This contrasts with the way Musk presents himself as a devoted father.
The controversy highlights a difference in how leaders parent in public. Jacinda Ardern became the first world leader to attend a UN meeting with her baby in 2018, receiving praise for showing people that women can be mothers and leaders.
While having leaders parent in public can send a powerful message, Musk’s actions seem different. Grimes has accused Musk of withholding passports from their grandchildren, highlighting concerns about his parenting methods.
As the author concludes, bringing one’s kids to work is not unique, but presenting them as props for photo opportunities raises questions about motives and intentions.
Source: https://www.theguardian.com/technology/2025/feb/18/elon-musk-kids-work-pr-strategy