Meghan Markle has rebranded her lifestyle company from American Riviera Orchard to As Ever, a name change aimed at broadening its product range and focus. The Duchess of Sussex announced the new name in an Instagram video, showcasing her home life in Montecito, California, where she currently resides with Prince Harry.
The new brand’s website features Meghan with her daughter Lilibet, promoting a more general lifestyle approach that includes food, gardening, entertaining, and thoughtful living. This move comes ahead of Meghan’s upcoming Netflix series “With Love, Meghan,” which will feature personal tips and tricks in the kitchen.
As Ever aims to highlight Meghan’s passion for cooking, crafting, and gardening, with a product line expected to include fresh fruit preserves. The brand hopes to share its products soon, but Meghan has teased that jam will be one of the first offerings. This new chapter for As Ever marks a departure from the more geographically-specific American Riviera Orchard name, which was announced last year.
Source: https://www.nytimes.com/2025/02/18/style/meghan-markle-rebrands-american-riviera-orchard.html