Energy Drink Maker Celsius Expands Offerings to Women with Alani Nu Acquisition
Celsius Holdings has acquired rival energy drink brand Alani Nu for a net price of $1.65 billion, expanding its offerings to women and boosting revenue. The acquisition includes $1.80 billion in cash and stock plus $150 million in tax assets.
The deal marks Celsius’ entry into the women’s health and wellness market, with CEO John Fieldly stating that it will help expand Alani Nu products’ availability and enable consumers to achieve their wellness goals through functional product options. The transaction is expected to close in the second quarter.
Celsius reported fourth-quarter revenue of $332.2 million, surpassing Visible Alpha consensus estimates. However, adjusted earnings per share (EPS) were slightly below projections. Despite this, Celsius shares rose 25% on Friday after announcing the acquisition.
Source: https://www.investopedia.com/celsius-stock-soars-as-drink-maker-buys-rival-tops-sales-estimates-11683993