Apple prioritizes user privacy, and its Private Wi-Fi Address feature is a lesser-known yet powerful tool to maintain anonymity when connected to public Wi-Fi networks. This feature assigns a unique Media Access Control (MAC) address to each network you connect to, making it harder for network operators to track your device’s behavior.
Here’s how the feature works:
– Unique MAC Address per Network: Your Apple device generates a distinct MAC address for each network, preventing cross-network tracking and reducing the chances of device following across multiple locations.
– Periodic Address Rotation: In some cases, especially with updated software versions, your device may periodically rotate its MAC address to further enhance privacy.
To configure the Private Wi-Fi Address feature:
– For iPhone, iPad, or iPod Touch (iOS 14 or later): Go to Settings > Wi-Fi and select the network. Choose Private Wi-Fi Address and select your preferred option: Off, Fixed, or Rotating.
– For Mac (macOS Sequoia or later): Go to Apple menu > System Settings > Wi-Fi and click Details or More Info next to the network. From the Private Wi-Fi Address menu, choose Off, Fixed, or Rotating.
– For Apple Watch (watchOS 7 or later): Open the Settings app and tap Wi-Fi. Select Private Address and choose Off, Fixed, or Rotating based on your preference.
When using this feature with a fleet, consider:
– Network Compatibility: Some networks may require a traditional, consistent MAC address for access.
– Security vs. Usability: Keep the feature enabled to protect your privacy but might require occasional adjustments for certain networks that don’t recognize randomized addresses.
By enabling Apple’s Private Wi-Fi Address feature, you can reduce tracking and make it easier to protect your data across public networks.
Source: https://9to5mac.com/2024/11/23/understanding-apples-private-wi-fi-address-feature