Amazon has announced its new $19.99 Alexa+ service, which utilizes generative AI to perform more advanced tasks. The introduction of this new service may impact the price of Amazon Prime for subscribers. While it is not clear how the Alexa+ will affect Prime’s cost, the company has stated that Prime members won’t have to pay extra for the new feature initially. This move suggests a potential shift in how Amazon integrates its AI-powered services with its popular membership program. As the integration of Alexa+ becomes more prevalent, it may influence the overall pricing strategy of Amazon Prime, although this change is not expected to occur immediately.
Source: https://www.marketwatch.com/story/what-we-know-about-alexa-amazons-new-ai-powered-voice-assistant-and-how-the-price-compares-to-google-gemini-chatgpt-d9582519