Honor, a Chinese smartphone company, has pledged $10 billion in artificial intelligence investments over the next five years. The investment plan aims to reposition the firm as an “AI device ecosystem company,” focusing on developing AI-powered hardware and next-generation virtual assistants.
The move is part of Honor’s efforts to expand outside of China and compete with established brands like Apple and Samsung. Despite releasing innovative devices, such as foldable phones, Honor remains a small player globally, holding only 2.3% market share outside of China.
Honor has formed a deep partnership with Google, with plans to integrate AI features into its devices using the technology behind Google Gemini, an AI system developed by the US firm. The company will also commit to seven years of Android operating system and security updates for its flagship smartphones.
Industry analysts praise Honor’s new alliance with Google, which puts the Chinese company on par with Samsung Galaxy and Google’s own Pixel products in terms of access to advanced AI features. This move is significant, as it signals Honor’s commitment to becoming a major player in the smartphone market.
Source: https://www.cnbc.com/2025/03/02/chinas-honor-pledges-10-billion-ai-investment-closer-google-ties.html