A Flamin’ Hot Cheeto shaped like Charizard, a beloved Pokémon character, has sold at auction for nearly $90,000. The snack, named Cheetozard, was found by a friend of the owner of a sports memorabilia shop and offered to be custom-cased to protect it. Despite initial concerns about its value, the snack’s unique charm and cultural significance made it a rare find that fetched a high price at Goldin Auctions on February 10. The buyer’s identity remains anonymous, but experts say the item bridges two fandoms – Pokémon and Cheetos.
Source: https://www.nytimes.com/2025/03/06/style/charizard-cheeto-pokemon-auction.html