Southwest Airlines has announced changes to its popular checked bag policy, which will impact loyalty customers and travelers alike. The airline plans to charge for both checked bags starting May 28, except for Rapid Rewards A-List Preferred members and Business Select fare passengers.
The move has triggered strong reactions on social media, with some users threatening to switch airlines or boycott Southwest. Gary Leff, a travel industry expert, believes the changes will damage the relationship between the airline and its customers. “They have dealt [with] a decades-long relationship with customers based on a simple and fair value proposition that they are changing,” he said.
Southwest’s changes come as the airline attempts to drive revenue growth and return to profitability. The airline has introduced basic economy fares without seat assignments, reduced points-earning on cheapest tickets, and will add extra legroom seating at the expense of standard seats.
The airline’s decision has sparked debate among travelers, with some considering alternative airlines or adjusting their travel plans. “I won’t boycott,” said one Reddit user. “If SW can still provide that to me at the cheapest rate and/or the most convenient times and routes, then fine.” Others have expressed frustration but acknowledged that other airlines may offer similar options.
Southwest’s shift in policy has raised questions about the airline’s competitive differentiation and its ability to maintain its loyal customer base. As the airline chases a model popularized by others, it risks falling behind industry peers. The changes are part of Southwest’s broader efforts to drive revenue growth and improve profitability, but they have already sparked a significant backlash from customers.
Source: https://www.foxnews.com/travel/southwest-flyers-fire-back-over-airline-ending-free-checked-bag-policy-nail-coffin