Global smartwatch shipments dropped 7% year-over-year in 2024, marking the first decline in the market. Apple’s sales took a hit, with a 19% dip compared to 2023. However, Huawei and Samsung managed growth, while Xiaomi saw an astonishing 135% increase in sales. Analysts attribute this success to lower prices for Xiaomi’s premium Watch S1 and budget-friendly Redmi Watch. As manufacturers gear up to add innovative health features, smartwatch sales are expected to bounce back in 2025.
Source: https://www.phonearena.com/news/apple-feels-the-burn-smartwatch-sales-crashing-but-one-brand-is-winning-big_id168436