Actress Ashly Burch has expressed her concerns over Sony’s leaked footage of an AI version of Horizon Forbidden West lead character Aloy, showcasing the actress’s worries about the use of artificial intelligence (AI) in game performances. The footage was leaked earlier this week and showed a Sony employee interacting with the on-screen AI Aloy, eliciting responses from the character.
Burch, who has starred in games like Life is Strange, Borderlands, and The Last of Us, spoke out about her thoughts on the leaked demo, stating that it “hurts my heart” and “scares me”. According to Burch, Guerrilla Games, the developer behind Horizon Forbidden West, had informed her that the footage did not reflect any upcoming development plans.
However, Burch expressed concern about the implications of AI in game performances, emphasizing the need for better protections for actors’ rights. She believes that game companies must obtain consent before creating AI versions of their characters and compensate them fairly for using their performance data.
Burch is vocal about her support for the SAG-AFTRA strikes, which have highlighted the importance of protecting performers in the face of emerging technologies like AI. The actress aims to secure protections that ensure actors have control over how their performance data is used, especially if it involves AI.
The use of AI in game development has sparked debate among industry professionals and fans alike. Other companies, such as Microsoft and Take-Two Interactive, have explored the potential applications of AI in gameplay ideation and content creation.
While Burch’s comments focus on her personal concerns about AI in game performances, they also highlight the broader implications for the entertainment industry and its future direction.
Source: https://www.eurogamer.net/horizon-forbidden-west-actress-ashly-burch-responds-to-sonys-controversial-ai-aloy