Amazon is revamping its Alexa devices business by adding a premium tier of artificially intelligent gadgets. Panos Panay, head of Amazon devices, plans to release tonier hardware that will coexist with lower- and mid-priced products. This move aims to provide consumers with more choice while generating new excitement for the Alexa franchise, which has seen a decline in popularity over recent years.
Source: https://www.bloomberg.com/news/articles/2025-03-17/amazon-s-new-devices-chief-panos-panay-bets-on-signature-line-to-rival-apple